How to Set and Achieve Social Media Goals

It’s 2023 and if you’re not using social media as a business owner, you’re behind! That being said, there isn’t an official “rule book” for how to manage social media as a business (although, wouldn’t that be nice?)

We are definite fans of all of the helpful guides that exist out there. We too have learned from experts in the field how to build our social media following as well as attract the right customers, followers, etc. The truth is, whether you know how to use social media to your advantage or not, it’s often most important to just be using it in general and build your business strategy over time.

With that in mind, while we could write a novel on what we’ve learned about business social media strategy, today we want to share our top 3 tips for setting and achieving social media goals. Goals could range from follower count to engagement percentage, number of shares to number of views. Goals are typically set in order to achieve greater exposure and a larger customer base, but regardless of your goals, these 3 tips will help you get there!

3 Surefire Ways to Reach Your Social Media Goals

1. Decide on a content strategy

Do the words “content strategy” give you the shivers? We don’t want to scare or intimidate you with these words! They actually are incredibly helpful in helping you deliver the right information to your audience. And we promise it doesn’t have to be overly complex.

Below are a few examples of social media content types that we’ve both seen and used:

Promote Product / Service
Educate
Inspire
Invite
Entertain
Personal / Lifestyle
Engage

These different types of content have different purposes and aim to help build your business in a certain way. Ideally, you should create a content strategy that mixes at least 3 of these content types. You can easily rotate between the 3 in an attractive layout that diversifies your content and keeps your audience engaged. Or, you could develop a strategy that touches on each of these content types to show the well-roundedness of your brand.

Whatever route you choose, still to a content strategy for at least 3 months. Develop a pattern of your post content that supports your business goals, whether that means hitting a number of sales during a certain period or focusing on a product launch during a certain time frame.

Having a social media content strategy not only helps deliver a variety of ideas from your account, it also makes it easier to plan content. When you know you need to create a post centered around inspiration to your audience, it’s easier to create the content.

2. Pick a post frequency and stick to it

We are big fans of posting daily, but not everyone has the means or time to do that. That’s okay! Social media is about being social, so posting and engaging with your account will work better the more you use it.

That being said, we’ve seen several businesses be successful with social media through posting twice weekly or even 4 times monthly. Whatever you decide, stick with it for 3 months to evaluate its effectiveness.

We have found several helpful scheduling platforms that allow you to pre-schedule your social media posts. This way, you don’t have to worry about posting on an exact day or time that might not work for your schedule.

That being said, some types of content (reels or live videos) can’t be scheduled. When planning out your content and frequency, be mindful of different types and set yourself up for success with scheduling when you can. For other post types that can’t be scheduled, plan those for days you know you will be available to get them posted.

Different social media platforms have different viewing abilities, but we always like to recommend the following post areas for optimal success:

Instagram Stories
Instagram Reels
Instagram Regular Feed Posts
Facebook Regular Feed Posts
Facebook Stories
YouTube Videos
Pinterest Pins

3. Stay true to your brand

The best and simultaneously worst part about social media is that you can get SO many ideas from other accounts. We love looking for inspiration at other similar accounts online! However, don’t let this trap you into mimicking another account’s brand.

Branding is so important on social media because it has a direct correlation to your audience’s ability to recognize you. So often, social media users see images and videos fly across their screens. Less often do they focus on the name attached to the content.

In order to be remembered for your brand and associated name, ensure that all of your content is on brand for who you are and what you represent. Stick to your niche and your areas of expertise to deliver quality content that inspires, entertains, and educates your audience on YOU. It can be hard to not want to create similar content to other brands, but unless they are selling or promoting your exact same product, it won’t match up exactly with your brand and you need to put your specific brand twist on it.

We know that branding can be complex in the beginning, but after working with countless brands over the years, we have perfected how to brand a business from top to bottom with no area of confusion throughout all of its content. Reach out to us if you need any branding advice! We LOVE helping other businesses succeed!

Social media is a fast-paced, ever-changing industry that is not likely going anywhere. While that can be confusing or daunting at times, take advantage of the (often free) resource it is and what it can do to your business. In just a matter of months, you could reach your follower count goal, engagement goal, or even sales goals through the use of social media and that is empowering. Right?

Best of luck in your social media efforts! And don’t hesitate to reach out if you want us on your team to help!

Wanting more ideas on social media? Check out these posts!